Wales has made huge advances in the way it is viewed from outside of its own borders in recent years, and is no longer seen as a primitive principality.
Cardiff's own renaissance has created a vibrant city that works well for tourism and for white-collar business alike, and there are plenty of other towns and cities throughout Wales where business opportunities can be grasped with both hands.
Here are just a few ways in which you can make the most of the opportunities this country presents to you, and hopefully turn a tidy profit along the way...
Starting a new business means investing in office furniture and equipment - and Wales's easy accessibility makes this a simple enough process.
London-based firms like Office Furniture Express can deliver to most parts of the UK, but with the M4 linking the south-east of England with southern Wales, there's a clearer connection between the two regions than London has with many parts of England itself.
Naturally, this link will have benefits in terms of winning customers, too, as the high-tech firms along the M4 corridor demonstrate.
Whether you're investing in physical IT equipment, or in e-commerce preparations such as a new website or shopping cart software, Welsh businesses have access to plenty of support.
In Caerphilly, the Bisnet project runs events for small to medium-sized businesses to learn about ICT, and offers free independent advice and financial assistance to help you decide what to invest in.
In Rhondda Cynon Taff, meanwhile, you can gain financial assistance for the purchase of a domain name and/or software, and for the design of a website.
Getting the Word Out
There are plenty of marketing opportunities for Welsh businesses, even without looking across the border to the rest of the UK.
The Chartered Institute of Marketing has a branch focusing specifically on the Wales region, with an annual operational plan helping to drive the interests of Welsh businesses forwards.
And whichever industry you're in, examples of best practice in marketing are recognised in the Canmol awards, which throw off the restrictions of categories and simply praise effective marketing wherever it occurs in Wales.
Companies focusing on the arts can get guidance from the Arts Council of Wales on everything from compiling a business plan to developing your audiences.
With a wealth of other industry-specific and general forms of support to choose from, there should be nothing to hold you back from launching your dream venture, and getting your name out there in the business world.
Finally, if it all goes wrong, there are the same methods of winding up an unsuccessful business as exist across the border in England.
That means you'll still have access to the expertise of the Insolvency Service if you need it, along with court-appointed liquidators to sell off what they can of your company.
Obviously it hopefully will never come to that - but it's good to have the peace of mind of knowing that the same professional systems underpin the Welsh world of commerce as support the big brands, banks and businesses of England.