The Great British Bake Off could be about to leave the BBC for rivals ITV.
The seventh series of the show is due to broadcast in autumn and marks the end of a three year deal between the BBC and Love Productions, which makes the show. But negotiations over a new contract between the two are said to have reached a stalemate.
Love Productions is reported to have asked for a hugely increased fee to make the show which was the most watched programme of 2015.
Rivals including ITV, Channel 4 and Sky - which has a 70 per cent stake in Love Productions - are said to be waiting i the wings if a deal with the BBC cannot be reached.
If they do take over the show, it will follow The Voice, which ITV poached from the BBC.
Any rival would not be able to air a new show until 2018 however.
Bake Off first aired in 2010 on BBC2, and its value has rocketed from £3million to £20million in six years.
The current three-year deal was signed off in 2014, and audience sizes have been growing ever since.
Last year, more than 15million people tuned in to watch Nadiya Hussain win the final and be crowned the winner by judges Mary Berry and Paul Hollywood.