GOWER MP Martin Caton has backed a call for hospitals to remove commercial sales reps from ante-natal wards to hand out free samples and promotional leaflets.
The issue has been raised by website Mumsnet.
Mumsnet Founder Justine Roberts said: "We're delighted to see MPs getting behind this campaign. Everybody loves a freebie, but there is a time and a place for direct sales, and it's not on postnatal wards, hours after women have given birth. NHS trusts need to start putting new mothers' rights to privacy before commercial gain, we hope that Martin Caton can help us apply more pressure to end this practice."