VIRGIN Media has announced it is creating 230 jobs in Swansea.
The entertainment technology giant says they will be trained customer service roles, based at its centre of excellence in Swansea Enterprise Park.
Virgin says the jobs, part of 400 posts being created across the UK, will help meet consumer demand for next generation television and superfast broadband.
It opened the centre, at Matrix Court, in July last year. It's already home to around 900 customer service and technical support employees.
Welsh Secretary David Jones said: "I am delighted that Virgin Media will be creating 400 jobs across the UK, with 230 being based in South Wales.
"As an employer known for its solid performance, Virgin Media is proving that, although these are tough times for businesses, they are still able to grow and build.
"The state-of-the-art centre, newly refurbished in Swansea in July, along with the additional 230 jobs, will further cement their base in Wales.
"The news today will further boost the local economy with the creation of jobs in Swansea."
Swansea East MP Sian James added: "This is really excellent news. It is so refreshing to see a company making a local investment instead of moving jobs overseas."
She said other firms should follow the company's example and help boost employment prospects.
Business Secretary Vince Cable said: "This expansion is good news for Virgin Media and for the hundreds of people who will benefit from these new jobs, which include many highly-skilled engineering roles.
"The digital communications industry drives growth and helps us to build a stronger economy.
"Today's announcement will also support our ambition to provide faster broadband – in both cities and rural areas – giving more businesses access to the opportunities they need to grow."
Virgin Media's chief customer and networks officer Paul Buttery said: "In what is a challenging economic time for many, we're pleased we are able to invest further and offer so many more people the prospect of an exciting and rewarding career at the forefront of next generation entertainment and communications.
"By creating hundreds of customer facing roles we'll be able to meet the sustained appetite for TiVo, already the leading connected TV platform in the country, and superfast broadband alongside ensuring a great experience for all our existing customers.
"With this expansion Virgin Media will be even better able to support the Government's ambitions for the country."We're investing in the very communities we serve to ensure all our customers get the experience they expect from us as we power Britain's digital heartbeat."