Time may have been called on a Wind Street institution, but the drinks still flowed - just as Keith Bragger would have wanted it.
Friends, family and regulars turned out in force to say goodbye to the former landlord of the Adelphi, who together with partner Norma had run the busy Swansea city centre pub for the past 14 years.
And it was a send-off with style for the 69-year-old - with a New Orleans-style jazz band seeing him off from the premises to a funeral service in Morriston, which kicked off with a song, Bat Out of Hell, by his favourite band Meatloaf, followed by a tribute act to the rockers back in the Adelphi.
And it was strictly no black for mourners, who were encouraged to wear rugby jerseys in memory of the rugby-loving former Briton Ferry Steel, Aberavon Naval Club and Aberavon Quins prop.
Old friend Peter Arnold said: “Keith was a man true to his word, and he said what he felt.
“He would give you his last penny, but if anyone stepped on his toes, or his family’s toes, or anyone in the pub, they would know about it.
“But if you came and apologised, he would not bear a grudge”.
Before taking over the Adelphi with Norma, the pair ran the Three Compasses in Clydach, and prior to that the Hafod Inn.
Norma said: “I did the graft, and he was the front of house!
“He was very much a people’s person.
“The last song we played at his service today was Mustang Sally. He hated it, but it became a standing joke at the pub, because everyone used to sing it for karaoke. He would have found it funny.
“He was the love of my life”.
Regulars also queued up to pay tribute.
They included Carl ‘Hooky’ Hook, who said: “Keith was a total gentleman. This place won’t be the same without him. I still expect him to be here, on his little perch with a vodka and orange.
“He was the life and soul of the place.”
Step-daughter Gemma added: “He was my world, my pops. He was my dad.”
As well as Gemma and step-son Kerry, Keith, who died after a short illness, had two other children, Lisa and Simon, who live in Australia and New Zealand respectively.
But perhaps the most important tribute came from Keith’s granddaughter, Rebecca Grey.
She said: “He was the best bampi in the world”.