SWANSEA is switched on for Christmas!
Thousands of people, young and old, turned out for the annual flick of the switch that illuminated the city centre with its festive display of lights.
Also present was the big jolly fellow, Father Christmas, who was spotted checking on children's behaviour and a huge list of presents before carrying out the official switch-on.
Another jolly fellow, Kev Johns, who is once again playing the panto dame in Cinderella at Swansea's Grand Theatre this year, took part in the parade along with other members of the cast.
He said: "It's a lot of fun and amazing to see how many people turn out to watch. I enjoyed walking along and chatting to the crowd. They all came to see the switching on of the lights and, of course, Santa.
"The rain kept off but it was very cold, luckily I wore my thermals under my dress!"
Kev was particularly impressed with the parade's floats, many of which were designed and built by community groups.
He said: "The floats this year were brilliant. It's what Christmas is all about with the community coming together to first make them and then take part in the parade. It has really set me up for Christmas."
The floats, decorated by the Bonymaen Kids Play Initiative, Doodles, Montana Park Community Centre, Townhill Kick Boxing Club and Rural Youth Clubs, followed a toyland of yesteryear theme.
The procession was completed by the Bay Rider land train, a Bumbles of Mumbles float and Swansea Council's Waterfront Winterland float.
Also taking part were marching bands, dance groups and festive street entertainers such as Samba Tawe and the Dixie Land Jazz Band.
The parade set off from the Dylan Thomas Centre before making its way to the Guildhall, via Wind Street, College Street, Princess Way and St Helen's Road.
Irene Fisher, of Brynmill, took her four grandchildren along to watch the festive frolics.
She said: "It gets better and better every year, we all loved it.
"It was nice to see Swansea putting something on for the whole family."