THE brand power of the Premier League reaches right around the globe.
And with the club's latest signing, Swansea City hope they will be able to bring part of South West Wales to the Far East.
Business executive Joon Hahm has been at the club since November and has been charged with increasing the club's profile and commercial interests in South Korea.
And the 32-year-old, who was born in Seoul, and previously worked with Bolton Wanderers, has settled in quickly to the role.
He said: "There are lots of football fans in Korea, the Premier League is more popular than the Bundesliga or La Liga, or any other league.
"People get up in the middle of the night to watch games and (Swans midfielder) Ki Sung-Yueng is one of the most famous players, he is a rising star.
"The World Cup in 2002 was of importance and a lot of fans want to support Korean players."
Joon's role has seen him invite over television crews from Korea to preview the club's recent match with QPR, as well as increasing the club's online presence.
A group of fans and a dozen journalists also made the long trip to the Liberty for the game on February 9.
Next month, in an indication of the increased exposure the Swans are getting, the biggest of the country's television networks, KBS, will be carrying out an interview with Ki.
"We set up a South Korean Facebook page at the beginning of February and it has 2,500 fans already," he said.
"We now have a relationship with a major news website called Daum as well.
"The club now has its own specific pages and we give them some exclusive content. The pages were the most read on the entire website on Thursday and an interview with Michu has had more than 450,000 views in the past five days.
"We are also now working with an online gaming company called Nexon.
"I enjoy being here a lot."