TRADERS in Swansea Market have welcomed an increase in business after the venue was showcased in a BBC documentary.
The city centre market became the star of a series looking at the lives and stories of the many businesses who rely on it throughout the year.
The final episode in the series Swansea Market will be broadcast on the Big Screen in Castle Square from noon on Saturday and traders said they had seen a dramatic increase in visitors since it hit TV screens across the country.
Sandy Ellis, who runs Sandy's Lunchbox in the market with partner Robert Bartlett, said: "There's been a dramatic increase in the number of visitors to the market since the series has been broadcast.
"Visitors are saying to me they've watched the programme and they're coming to have a look and buy the things they've seen on TV.
"It's been a really positive experience and a lot of people are saying they don't realise just how hard the traders work."
Councillor Nick Bradley, Swansea Council's cabinet member for regeneration, said: "Residents have always known that the traders and staff at Swansea Market are stars and now the rest of Wales is discovering that too.
"Swansea Council is investing more than £1 million in upgrading the market, including a new roof, so it's great that tens of thousands of people across the country are finding out why it means so much to us – and many of them are paying a visit."
Lisa Wells, city centre manager at Swansea Council, said: "There's been a real buzz about the place since the programme began.
"Swansea is extremely proud of our market and we appreciate the huge variety of stalls, the quality of the local produce and the warmth of the welcome here.
"It's fantastic that people are now watching it on TV and coming to visit and experience it for themselves.
"As one of the economic drivers in our city centre, it is also extremely encouraging to be welcoming new shoppers into the market and seeing people support their local traders."
Adrian Coakley-Greene, owner of Coakley-Greene Fishmongers in the market, said: "Our market is the jewel in the city centre's crown."
Traders will be holding a lunchtime event in the market on Saturday where visitors can meet their favourite star from the documentary and enjoy some samples including Moroccan food and Welsh cakes.