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Swansea City appoint new youth chief - and look to Barcelona and Ajax for inspiration

By South Wales Evening Post  |  Posted: May 16, 2014

New youth chief Dave Adams

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SWANSEA City have appointed a new youth coaching chief who is pledging to draw inspiration from Barcelona and Ajax.

Dave Adams has left his role at the University of South Wales - and as a consultant for the Football Association of Wales - to take over as head of coaching at Swansea's academy.

He replaces Pep Clotet, who has stepped up to Garry Monk's first-team coaching staff, and will work alongside current academy manager Nigel Rees.

Adams, who hails from Haverfordwest and comes from a family of Swans fans, has worked closely with Wales's under-16s and under-21s.

He has a Uefa pro licence, and was involved in writing the FAW's A licence course.

"It's an opportunity that I couldn't turn down, both in terms of the profile and how the club is set up and organised," said Adams.

"I was fortunate to be able to travel and present all over the world and see different coaching systems during my time at the University of South Wales.

"I also did my pro licence with the likes of Roberto Martinez and Tony Pulis.

"Roberto is someone that believes in this brand of football and he arguably took the club to where it is today in some respects.

"I've been influenced by both the Dutch and Spanish model and what clubs like Ajax and Barcelona have achieved.

"We feel that the models in place in those countries will lend nicely into our coaching programme and it is one of the main reasons why I've come here."

Adams, 35, will work with young players from the age of seven to 21 at Swansea's Landore training base.

The club currently have category two academy status, and Adams hopes to change that.

"My short-term target is to get us category one status," he said.

"That is going to be a big project and we have come a long way in a short space of time.

"But with the resources and facilities that we now have here, it makes it a lot easier and the investment from the board has made a massive difference.

"We can then recruit players from anywhere. At the moment we are governed by a 90-minute rule, whereas category one clubs can recruit from anywhere.

"Also, the games programme is second to none because you come up against all the top clubs – and that is where we want to be.

"Once we have done that, my target is simply to try to improve the players we have within the academy."

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