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Swansea City's success recognised at Cardiff Airport with spot at sports shop

By South Wales Evening Post  |  Posted: January 08, 2014

Cardiff Airport is set to officially launch its new sports shop later this month.

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THEY are already Wales's number one club and the Swans are hoping sales of their shirts will take off in a big way thanks to a new spot at Cardiff Airport.

Later this month the airport in the Vale of Glamorgan will be officially launching its new sports shop which aims to celebrate the very best of Welsh sporting success.

And with the Swans going through what is arguably the most successful period in their history, the club's merchandise is taking pride of place in the store.

A spokesman for the club said: "We were given the opportunity to introduce some Swansea City merchandise into Cardiff Airport, which is currently undergoing a revitalisation.

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"We felt it was a great opportunity not only from a commercial aspect but from a marketing point of view as well.

"For those using Cardiff Airport, the Swansea City brand will be there for everybody to see, especially travelling through foreign countries."

Though the store won't officially open till next month, the shirts went on sale in the store last month, and they have already made an impression on club bosses.

Vice chairman Leigh Dineen tweeted a picture of the display and wrote: "A little bit of Swansea at Cardiff Airport."

Spencer Birns, director at Cardiff Airport said: "We're proud of Wales's sporting success and we saw an opportunity to open a new shop which celebrated teams from the world of rugby, football, cricket and ice hockey."

He added: "We opened the shop at the start of the year and will launch it officially later this month."

The airport, which was sold to the Welsh Government in March last year for £62 million, was expected to deal with more than 20,000 passengers over the Christmas period.

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  • phildavies14  |  January 09 2014, 5:27PM

    The truth of this is that when the Swans flew out to St Gallen, quite rightly, one of the clubs directors had a pop at the clubs commercial department that it was slack that the WELSH airport, owned by the WELSH GOVERNMENT, was only stocking Cardiff City Tops. When our commercial department join the commercial world, perhaps they will start seeing teh commercial opportunities that the ever increasing number of foreign students (who attend our games) present. Pull your finger out. We're not in the lower echelons of the football league anymore.

  • NewYearGirl  |  January 08 2014, 3:10PM

    Oh well that sounds good but it would be more important if buses were diverted direct to the airport from Swansea & other areas of South west Wales & other areas instead of having to go Cardiff & then get a connection or by train having to get off in Bridged then catch another train to Rhoose & then a bus to the airport especially if you have children . New airlines & extra destinations would be a nice change

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