A NEW era could be about to dawn for Swansea's run down High Street, after decades of neglect.
Retailers are showing a renewed sense of confidence in the once vibrant shopping district.
Bar boss Noah Redfern is following the success of his popular venue in Uplands by investing in a vintage homeware and accessories store on High Street selling furniture and kitchen products.
The Noah's Yard founder is backing the as-yet unnamed store which will open in March next year as one of the first retail occupiers of the £25 million Urban Village development from housing provider Coastal.
He said: "I viewed the place four to five months ago and got excited about it.
"It looks like it is going to be a really cool part of town. I am all for regeneration and I can see the vision they have got."
Mr Redfern's interest in a unit at the Urban Village follows the opening of the Mosaic restaurant as the first tenant of the development last month.
Transport chiefs also celebrated a £7.6 million revamp of Swansea's High Street railway station in June this year.
And one of the big supermarket chains is also rumoured to be interested in opening a site in the Urban Village.
Mr Redfern's shop will form part of what is being hailed as the Swansea Creative Hub in and around the Urban Village development.
Swansea Creative Hub's Project Director Huw Williams said: "The most exciting recent development besides Mosaic is the forthcoming vintage homeware and accessories store which will open on High Street in the new year, plus the soon to be opened co-working short-term and affordable office space for creatives in association with Indycube."
Indycube is a non-profit company offering workspace to everyone from early stage startups to established freelancing agents.
Coastal is also working on redeveloping Swansea's Castle Quarter with an £8 million scheme of 26 affordable rented apartments, four duplex units overlooking Swansea Castle, and a small number of commercial units as well as a kiosk on the Strand.