A SWANSEA singer on her way to stardom is backing a police anti- bullying campaign.
Laura Jayne Davies fell victim to name calling and playground taunting at school, which led to her developing an eating disorder.
But now she's backing a crackdown on bullying and encouraging children to achieve their dreams.
It comes as the 21-year-old from Sketty Park, who works full time at the Animal store in Swansea's Quadrant Centre, embarks on her journey to fame after finally plucking up the confidence to embrace her own talent.
Preparing to hit the high notes in a talent contest, The Welsh Factor at the Diplomat Hotel, in Llanelli, tonight, Laura is also working alongside its founder to help a cause very close to her heart. I was just nine years old when I started getting bullied in primary school," she said.
"I reached a point where I developed an eating disorder and eventually ended up in hospital, I had no confidence in myself.
"Things got better when I went to high school and as I discovered a love for drama and music, I started to come out of my shell.
"Now my motto is that you can achieve anything if you put your mind to it. I want to encourage youngsters to be their own person instead of trying to be something they are not."
Laura's daunting experiences have been the driving force behind her determination to reach her goals, and now she's visiting schools across South Wales to inspire youngsters to do the same.
Her involvement with the All Wales Anti-Bullying Campaign came about last year, after her sister, Kelly entered her into the Welsh Factor which saw her singing career rocket.
Laura hit it off with the competition's chief executive officer, Anna Marie Thomas who had also been victim to bullying, and now the pair are behind the drive spearheaded by South Wales Police.
Speaking about the campaign, Anna said: "We are hoping, by promoting songwriting and singing, this will bring some children out of their shell and will be able to express their talents which they have been afraid to express because of the effects of being bullied."