IT is a village store, post office and coffee shop with all sorts of goodies, including Gower-grown fruit and vegetables, and even homemade cake.
But Llanmadoc Community Shop is different from your local store — it is owned and run by villagers.
In 2007 residents decided to set up the non-profit shop in the village and since then a small army of volunteers has helped run the shop, which provides a vital service to locals to visitors alike.
Last August the shop was given a more permanent base and moved into an eco-friendly, purpose-built building, thanks to grants from the Welsh Government and Swansea Council, and cash from the shop's coffers.
Now the community shop volunteers have celebrated the official opening of the shop with a plaque unveiling by Gower AM Edwina Hart and Swansea Lord Mayor Ceinwen Thomas.
A reception was held at the shop, with a tea party for the children in the evening.
Ms Hart said the community shop had gone from strength to strength since it opened.
"It is a wonderful venture and serves an essential purpose in such a close-knit community," she said.
"It is also wonderful for tourism and is all volunteer led."
Mrs Thomas said: "I've always said we're a city of communities and supporting initiatives like these is very important to ensure that we keep that community spirit going.
"It is a lovely idea and is a model for other communities to follow. It stocks local produce and is energy efficient.
"Everybody rallies together and has their own role to play. I really hope it goes well for them."
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