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Seoul brothers: Star Ki Sung-Yueng ensures Super Swans Gangnam hit

By South Wales Evening Post  |  Posted: January 29, 2013

By geraint thomas

Swans star Ki Sung-Yueng and inset the poster

Swans star Ki Sung-Yueng and inset the poster

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LET'S do it Swansea style!

An enormous poster of our Swans stars has been put up in a bustling shopping mall in the Gangnam district of Seoul, South Korea's capital city.

Gangnam has been made famous across the planet because of Gangnam Style — a smash-hit dance anthem by South Korean pop star Psy that took the world by storm last year.

The video for the song became YouTube's most-watched of 2012, amassing a whopping 983 million views.

The poster includes Ki Sung-Yueng, Swansea City's South Korean international midfielder. It is also being used to help market Fifa Online 3 — a multi-player, internet-based football game.

The move is being seen as further proof of the priceless value to the city of having its football club in the promised land of the Premier League.

Swansea Council leader David Phillips, said: "The Swans deserve enormous credit for what they've achieved. Their success means millions of people across the world have now heard of Swansea for the very first time and will be running searches online to find out about the city and what is has to offer.

"A recent report also found Premier League status was worth £58 million to the local economy last season.

"It proves that Premier League status leads to the kind of exposure you just can't buy."

Swans announcer and panto star Kev Johns agreed that the poster was a sign of the times and that the Swans' star was rising.

He said: "It just goes to show that Swansea City is an international name and we are known all over the world."

Meanwhile Kev has called for a Swans-specific dance to rival the Gangnam phenomena.

He said: "Maybe that's the challenge, to come up with the Swans answer to Gangnam Style.

He added: "Our mascots Cyril and Sybil the Swans were throwing a few shapes ahead of the game last Wednesday. Perhaps we can teach them a few moves and put it up on YouTube and have an international hit."

Councillor Nick Bradley, Cabinet Member for Regeneration, said that the poster in Seoul complemented all that the council has been doing to make the most of Premier League status by raising Swansea Bay's profile as a place to visit.

Mr Bradley added: "You can't underestimate the popularity of the Premier League in football-mad South Korea and the Far East. Millions of South Koreans will be following Swansea City's every move because of Ki Sung-Yueng."

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  • kellers27  |  January 29 2013, 9:50PM

    Am i correct in reading our councilors arranged for this poster to be put up in Seoul, WOW.

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