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Sainsbury's removes bizarre mannequin with twig in pocket used to promote release of 12 Years A Slave

By South Wales Evening Post  |  Posted: May 19, 2014

A scene from 12 Years a Slave. A promotion for the dvd release of the film in Sainsbury's had a mannequin dressed as one of the characters alongside it.

Comments (0) SAINSBURY'S has removed a mannequin used as a very odd way of promoting the release of Oscar-winning film 12 Years A Slave.The mannequin was dressed like Solomon Northup, the main character in Steve McQueen’s film.It was placed next to dvds and Blu-Rays of the movie, and even had a twig in the pocket, presumably for some kind of authenticity.A shopper took a photo of the display and posted it on Twitter, leading to condemnation of the chain, which has a branch in Quay Parade, Swansea.Sainsbury’s subsequently issued an apology and the display has now been removed.

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