DAFYDD James, the former Wales rugby star, has joined Swansea-based foreign exchange start-up OSTC FX as a business development manager.
Mr James, who won 48 caps for Wales and played three times for the British and Irish lions during the 2001 series in Australia, along with a playing stint at the Scarlets, has been tasked in his new role with developing relationships with companies in South Wales with exposures to foreign exchange rates.
Until recently Mr James was working as a sales and business development manager for a global executive search company in Dubai.
OSTC FX was launched earlier this year by Debra Williams, a former managing director of online price comparison site Confused.com and a non-executive director of Ospreys Rugby, and OSTC, the largest derivatives trading house in the UK outside London. The business raised almost £1million from a combination of Welsh Government grants and private investment.
The venture's bosses say it aims to disrupt the status quo, lack of transparency and poor choice that exists for companies exchanging large sums of money.
OSTC FX is in the process of recruiting around 40 new staff as it targets rapid expansion across the UK.
"I am delighted to have been offered the opportunity to represent such a forward-thinking company with such far-reaching ambitions set on establishing a UK presence and disrupting an industry that has lacked transparency," said Mr James.
"Debra has an incredible track record and it is exciting to be working in such a venture from the start.
''My initial focus will be on working with companies across South Wales to help them understand the savings they can make by dealing with their foreign exchange transactions in a very different way. The company is enjoying strong interest already and I hope to also play a big part in expanding its brand across the rest of the UK."
Debra Williams added: "We are delighted to welcome someone with Dafydd's contacts and business experience into the team. He is well contacted in the area and I know he will do a fantastic job of spreading the word in terms of what we are offering and what makes us different.
"The reality is that foreign exchange remains a cumbersome and opaque market which lacks choice and transparency for companies.
''It is our intention that OSTC FX becomes a disruptive player in this sector.
''By forming long-term relationships with clients based on trust and transparency it is our aim to change the ways in which finance directors think about foreign exchange while illustrating some substantial savings that can be made by firms."