WHEN you think of a beautiful world-renowned famous beach Copacabana or Koh Samui probably spring to mind.
But if you want to visit one of the planet's top 10 beaches you don't have to travel as far as Brazil or Thailand — just hit Gower!
Not only has Rhossili Beach been named the UK's best beach by top travel website TripAdvisor, it has also been named third best beach in Europe and tenth best in the world in the 2013 Travellers' Choice Beach Awards. The awards are based entirely on the feedback of millions of travellers across the planet.
Stunning beaches in countries like Italy, Greece and Turkey are among those Rhossili Bay has beaten in Europe.
Whitehaven in Queensland, Australia, and Horseshoe Bay in Bermuda are some of the other beaches joining Rhossili in the world's top 10.
David Phillips, Swansea Council's leader, said: "We are delighted, but not surprised, that Rhossili Bay has been acknowledged by the world's leading consumer travel website.
"Images of Rhossili Bay, which is managed by the National Trust, are recognisable across the world and feature prominently in our destination marketing activity.
"We hope that many more visitors continue to enjoy its outstanding natural beauty."
TripAdvisor is the world's largest social travel network that's been used by more than 100 million travellers.
Emma Shaw, of TripAdvisor, said: "These awards recognise the best beaches in the UK and beyond, according to those that really matter – travellers who have visited these beaches and given them the highest levels of praise.
"Huge congratulations to Swansea's Rhossili Bay for beating many of the most exotic beaches across the globe."
The award is the latest in a long list of accolades for Rhossili Bay. It's been hailed by The Independent newspaper as the "British supermodel of beaches" and won the Great British Beach Awards in 2010.
Frances Jenkins, swansea council's strategic manager for culture, tourism, marketing and events, said: "This is fantastic news for the destination and a very worthy accolade for Rhossili.
"Gower is a very strong brand. Rhossili and other Gower beaches have prominently in our marketing campaigns to make the most of the city's Premier League status by raising the profile of Swansea Bay as a visitor destination.
"Many of the campaigns have included photos of Rhossili Bay and other Swansea beauty spots on the London Underground, encouraging millions of commuters to make Swansea Bay their next stop."