PUB landlord Mark Dowdle had a bit of a dilemma when his operating company started bombarding him with England merchandise ahead of the World Cup.
Running a pub on the outskirts of Swansea, he felt that it had slightly missed the point. He was not alone. All the regulars at The Masons Arms in Waunarlwydd agreed that in Wales's continued absence from football's greatest stage, blatant support for the team over the Severn Crossing was not an option.
It may have been different if the likes of Jonjo Shelvey, Leon Britton, Nathan Dyer and Wayne Routledge had caught the eye of England manager Roy Hodgson.
But the Swans contingent did not register, leaving customers with a gap to fill.
Up stepped teammate Wilfried Bony — as he did so often last season.
His inclusion in the Ivory Coast World Cup squad solved the problem very neatly.
Now the pub has been decked out in Ivory Coast colours and Mark has even had eye-catching orange T-shirts made with a silhouette of the Swans' player of the year on.
"Enterprise Inns were sending me England stuff like St George's flags and Come on England banners," he said.
"We decided we weren't going to support England. We just sat down with the regulars and put it to the vote. And there was a unanimous vote to support the Ivory Coast.
"We are a big Swans pub and love Wilfried Bony
"He is all over the place. He is unbelievable."
The Bony fan club at the Masons will be tuning in to all the Ivory Coast matches, starting with the opener against Japan on June 14.
And as well as supporting the striker at the World Cup, there is an invitation to pop in on his return.
"We just hope he comes back to Swansea," said Mark in reference to unwanted transfer speculation.
A Swansea City spokesman said: "It's great for the club that the Masons are supporting Wilfried after the fantastic season he has had. Although he is now away preparing for the World Cup, we will make sure he knows that he has their support."