NEW markets need to be created in Europe for the Welsh meat industry, a Welsh deputy minister has said.
Alun Davies was speaking yesterday at the annual conference of Hybu Cig Cymru, which promotes the Welsh meat industry.
"I have recently seen at first hand the great work Hybu Cig Cymru has done in promoting Welsh lamb and beef at events in Italy and France," said the Deputy Minister for Agriculture.
"We all need to focus on the bigger picture.
He also urged farmers to develop their business acumen.