A SWANSEA expert on the highs and lows of the night-time economy is representing Wales in a UK Government initiative.
Steve Williams will represent police, council and other relevant organisations in a technical working group set up by the Home Office.
Mr Williams became the Safer Swansea Partnership's night time economy officer in 2009, and has 17 years' experience working in the night-time industry.
As part of his role he went to London on Friday for a Home Office consultation looking at the Government's alcohol strategy, which was published earlier this year.
Mr Williams said: "I was surprised but proud to be informed that I had been selected to attend the event. I will be able to put forward my views on the Government proposals.
"Excessive alcohol consumption is responsible for the majority of disorder and violence that occurs in Swansea city centre.
"Irresponsible drinks promotions by supermarkets and bars alike are major contributors to the problem.
"I took with me examples of what I feel are irresponsible ways of working that encourage people to drink more.
"The Safer Swansea Partnership continues to work hard to reduce alcohol-fuelled disorder and violence, but until irresponsible sales of alcohol are stopped we will continue to see the same issues in the city centre."
The Home Office has said its proposals are not about stopping responsible drinking, but are explicitly targeting "harmful drinking".