SOCIAL media has been praised for helping make Christmas a happy time for almost 4,000 disadvantaged children in the Swansea Bay and Carmarthenshire areas.
After reflecting on a highly successful 2013 The Mr X Christmas Appeal sees thousands of presents donated by well-wishers distributed to youngsters across Swansea, Neath Port Talbot and Carmarthenshire.
Organised by the mysterious Mr X — who refuses to reveal his true identity — the scheme has captured the hearts of people across South West Wales over the decades
Running for more than 50 years, the project has turned to new technology to help it thrive.
A spokesman for the appeal said: "Yet again in 2013 the appeal has had a successful year with Christmas presents going to nearly 4,000 needy children from the counties of Swansea, Carmarthenshire and Neath Port Talbot.
"This year we have had a number of new supporters as people have been reading about the appeal on Facebook and liking it so friends get involved."
Organisers say that 2013 proved to be the best response ever despite the difficult economical climate.
The spokesman said: "In these times when everybody is trying to make their pound go further, it really shows how generous the people of South Wales are and without everyone who takes part the Mr X Appeal would not have had such a successful year."
And confirming that the appeal will be running again next Christmas he added: "We would also like to wish all our supporters a Happy New Year and look forward to hearing from everyone later in 2014."
Over the years the Mr X Appeal, which is a local initiative, has ensured around 170,000 children in care receive Christmas presents on December 25.