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Liberty Stadium expansion 'cements Swansea's place as top for sport'

By South Wales Evening Post  |  Posted: December 07, 2012

Liberty Stadium

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A BIGGER Liberty Stadium could boost the economy and "cement Swansea's place as a top city of sport".

This is according to Cabinet member for regeneration, Nick Bradley, who has welcomed proposals for expanding Swansea City's home ground.

Club chairman Huw Jenkins announced exclusively to the Post this week that they wanted to add thousands of seats to the stadium.

But he stressed saying in the Premier League was vital to realising its expansion.

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Mr Bradley said: "The Swans have been performing superbly yet again this season and we welcome news the club is looking to expand the Liberty Stadium because it further cements Swansea's status as a top city of sport.

"More capacity will lead to an even more atmospheric match day experience and even more money being spent in local hotels, pubs, restaurants and other businesses.

"We have already met with the Swans and will continue to be on hand to support them through the application process."

Mr Jenkins said the club was looking to add between 11,000 and 12,000 seats to the south, east and north stands.

The stadium's capacity is currently around 20,500, but the club is missing out on match day revenue due to the high demand to see them live.

An application is expected to be submitted to Swansea Council early next year.

Mr Jenkins said a lot of work was going on behind the scenes.

"We hope to be ready to put a planning application in by February or March," he added. "The (supporters) trust is helping us to do a survey shortly to see where we are at with the level of interest in additional season tickets.

"We want to get all that in hand, to give us the confidence and to judge where we need to be, because we will be expanding in different phases.

"We are looking to get some feedback. For instance, a lot of the feedback I hear is that a lot of the ground has been more or less sold out for five or six years."

Mr Bradley added: "The Swans' Premier League status hasn't just been great news for the football club — it's been great news for Swansea Bay as a destination too.

"The Premier League is the best football league in the world that enjoys an audience of many millions of people across the world. This means Swansea's profile has been considerably raised and many people will have heard about Swansea for the very first time.

"Visiting fans have been coming to Swansea in their thousands since the Swans were promoted to the Premier League. Many of them have been spending several nights in the local area, which helps boost our economy."

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  • Hadoken939485  |  December 07 2012, 9:36PM

    Built it now while interest is high and we are looking good for the immediate future. I think its clear we are going to avoid relegation this year and from now on unless something disasterous happens. I do not believe this will happen as our club is to well run to notice any negative issues, at the start of next season we will have a superb squad that is well managed and gelled and its only going to get better and more enforced. It also looks like cardiff will be up next year with us, so that will generate a lot more interest. Big clubs dont think about relegation as a reality, so when we sail through this year, I would like to see more ambition from our press and fans and the club.

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  • MrRRP  |  December 07 2012, 9:08PM

    The sooner the building starts the better for the club and Swansea. I run a business close to the stadium and on match days my shop and car park are full of supporters spending money. The footfall through my doors is up 75% on the weekends of home games compared with away games. Money isn't the be all and end all the community's moods are lifted after a win which is nice to see on the faces of the little jack supporters. Keep up the good work huw and the swans