EVERY so often a no-brainer of a proposition comes along where the only criticism to be heard is why someone didn't come up with it sooner.
In fairness, calls to electrify the rail line between Swansea and Paddington go back decades. The campaign only gained real momentum in the last year or so however, thanks to considerable local pressure from public and private sector interest groups.
Those involved in that campaign were clear that the arguments in favour of an upgrade had been accepted by civil servants. OK, there remains a bit of official ''confusion'' between UK and Welsh governments over who pays for what, but that was always to be expected.
The West Wales Regional Business Forum has been urging the respective governments to get a move on. I'm sure that First Great Western, who were recently showcasing their new trains, have been making very similar noises.
What will now add new impetus to these calls is the worrying statement by UK rail minister Stephen Hammond who has been asking the rail-travelling public about their priorities.
While his consultation paper talks about a "complete upgrade" for the London-Cardiff line by 2025 as part of the £7.5bn project, the minister slipped in that it is only 'anticipated' that the service will extend to Swansea and that this could happen around the same time as the Cardiff Metro scheme.
Pardon me but that situation is just plain unacceptable.
As I said, the business case for electrification has already been made and won. As far as anyone in the Swansea Bay area is concerned, the "on-going discussions" between governments on financial responsibilities means just that — not some vague phasing arrangement.
A key point was clearly put during the campaign but I will make it here again. Electrification is not just an aspiration on our part to keep up with the neighbours. Connecting Swansea to London is practical statement to all comers that investment in Wales reaches way beyond Cardiff.
Many people who represent communities and businesses stretching from Pembrokeshire to Port Talbot share that same perspective. That is why the Swansea Bay City Region has come together as a collaboration designed to fight our economic corner.
I know that senior politicians are already beating a path to the minister's door but they should not be left to make representations on their own. My view is that the cross-sector campaign group who successfully brought us this far should reconvene as soon as possible. We need to make ourselves heard again.
Read more from Lawrence Bailey in tonight's South Wales Evening Post.