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Hotels hoping to capitalise on Swansea City's European football

By South Wales Evening Post  |  Posted: February 26, 2013

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HOTELS in Swansea are hoping to see an influx of visitors to the city after the Swans historic win over Bradford on Sunday.

Swansea City beat their Yorkshire based rivals to secure a place in the Europa League next season.

The win will mean, as well as the Swans playing football in cities across the continent, Swansea is likely to see an increase in interest from foreign visitors.

Andrew Petherick runs a staff of 100 at the 114-room Village Hotel in Swansea's SA1 district and welcomed the off field benefits European football could mean for the city.

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The Village Hotel already entertains teams from across the country and is now preparing to open an onsite Italian restaurant.

Mr Petherick said: "We get a couple of teams staying.

"I think the win at Wembley is great for the city that could mean more occupancy is heading our way.

"We had a busy day at the hotel on Sunday. There was a great atmosphere around everywhere. We are hoping to see more visitors.

"The only slight worry is where they are going to fly into. It is going to be fantastic news for the city."

Fellow Swansea hotel manager Laura Mustoe is also hoping to feel the benefit of promotion to the Europa League as she runs the 132-room Premier Inn which opened in SA1 in November 2010.

The Premier Inn manager said guests have been coming to Swansea since the Swans were promoted to the Premier League in 2011 thanks to global promotion of the city's name.

She said: "Any prospect of more visitors coming visiting Swansea as a result of how Swansea have done can only impact us in a positive way and help with occupancy.

"We do benefit by having Swansea in the Premier League for sure.

"All the work Swansea Council has done in advertising Swansea Bay has made a big impression.

"It has definitely helped us entice those customers to the Premier Inn that have gone to the football.

"More and more people we are finding are just visiting Swansea because the football has put the city on the map.

"It is not just people coming down for the football.

"People know Swansea are in the Premier League and want to come and see the area."

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