NUTRITION company Herbalife UK has become the official nutrition partner to the Ospreys.
The deal is the first time the firm has entered into a relationship with a professional rugby team and will also see its name appear on the collar of the Ospreys jersey which is the second biggest selling in the UK.
Herbalife has existing partnerships with teams including Spanish footballing giants Barcelona, Reading FC and current US champions LA Galaxy, along with Sussex County Cricket Club.
The business, which sells weight-management, nutrition, and personal care products, is also listed on the New York Stock Exchange.
Gavin Aley, County Director for the UK and Ireland for Herbalife, said: "Rugby is a mass market, with mass appeal but for us it was a case of finding a partner which shared our values and where we could also work closely with the fitness and nutritional staff to bring our expertise to the table."
Yarnie Guthrie, Ospreys Commercial Manager, said: "We are delighted to be working with such a high profile global brand as Herbalife and it was very satisfying to hear the way in which they value the increased investment we have made into community activities in recent years.
"This deal covers a number of bases for both companies and I am sure we will both benefit immensely from the expertise and reach we both bring to the table.
"As a business we look forward to enjoying a close and mutually beneficial relationship with our new partner."