IF horror films tend to frighten you to death - a cinema in Neath has a solution.
Bosses at the Gwyn Hall are offering free insurance in case the latest box office smash proves to be dead scary in the literal sense.
The cinema is screening the blood-drenched remake of cult classic The Evil Dead from tomorrow.
And every customer buying a ticket will get a free Scare Care insurance policy offering a (very) modest contribution towards the cost of their funeral if it all proves too much for them.
The 18-rated film is a new take on Sam Raimi's infamous 1981 low-budget shocker about a group of friends staying in a cabin in the woods who unleash demonic forces.
It spawned two sequels, with a third reputedly on the way, while a follow-up to this year's sequel is also on the cards.
Gwyn Hall duty manager Jamie Hughes said: "The new version is being promoted as the most terrifying film you will ever experience.
"Because of this we are offering all our customers a free Scare Care policy.
"This covers them in case they die of fright while watching the film. We will pay their funeral costs — up to the value of their cinema ticket.
"Obviously it's a bit of fun, and some added value because they would not get this in any other cinema."
The policy comes in the form of a genuine, legally-approved insurance certificate that cinema-goers can take home as a unique souvenir of their visit.
Other stunts the Gwyn Hall has successfully staged have included a yellow brick road for Oz The Great And Powerful, a bloody curtain for Hitchcock and a visit by Iron Man for the third in the Marvel superhero franchise.
"People do appreciate it," said Jamie.
"We have meetings every two weeks to look at what films are coming out and decide how we can best market and promote them.
"It's all about getting people out of their homes and into the cinema."