TAKINGS soared at many Gower businesses as the Easter break brought fine weather to the region.
Sunday's dank conditions were merely a blip as day-trippers and tourists headed to the peninsula.
A Llanmadoc Community Shop worker said Saturday was a record-breaker.
"We took as much as we do all week in January," he said.
Richard Williams, commercial manager for the National Trust in Gower, said Rhossili was heaving.
"We have been pretty much running at capacity (at the shop) — not far off from August," he said.
"We have certainly benefited this year from the staggered Easter holidays — the English schools broke up the week before."
Julian Short, owner of the Worm's Head Hotel, said business "had been overwhelming to the point of obliteration". He said the resurrected Gower Sunday Explorer bus, which began its spring and summer programme on Sunday and also ran yesterday, had helped.
Mr Short, who has run the hotel for 14 years, said there were more and more overseas visitors these days, and that he could do with a venue double the size.
"It's good for business and good for Gower," he said.
A couple of miles away at Llangennith there was no room at the inn at the King's Head. "It's been flat out," said Linda Macnamara. "All the 27 rooms were fully booked."
In South Gower, the cafes at Pennard Stores and Shepherd's, Parkmill, were bustling.
"Friday was fantastic," said Lisa Thomas, of Shepherd's.
Meanwhile, volunteers at the National Coastwatch Institution watch-keeper hut at Rhossili put their first-aid skills into practice a number of times, dealing with twisted knees, ankles and injured shoulders.