The people of Swansea are taking steps to improve dementia services in the county this weekend, as they embark on a Memory Walk to raise money.
More than 100 people will walk up to three miles from Blackpill to Mumbles and back along the promenade.
They will be joined on their stroll by singers, local Swans player Ben Davies and Tawe Samba Band.
The event, organised by the Alzheimer’s Society, is one of dozens of Memory Walks taking place across England, Wales and Northern Ireland.
People can attend the walks free of charge, and the money raised will help support local dementia sufferers and their carers.
On Sunday, participants can choose to embark on either a 1.5 or three mile walk, strolling along the seafront.
Those opting for the shorter route will head along the Promenade, taking in the views of Swansea Bay. The route is flat and easily accessible, and passes by an ice-cream parlour.
There is also a cafe at Blackpill where walkers can buy food and drinks at the end of their walk.
The walk kicks off from Blackpill at 2pm. Online registration is now closed, but people can still attend by turning up on the day from 12noon.
Parking is available behind the Pub on the Pond, with a minibus ferrying to the start. The land train will be supporting the walk throughout.
Now in its 11th year, Memory Walk is Alzheimer’s Society’s flagship fundraising event, which sees walks taking place throughout September.
This year the event is being held in partnership with Bupa Care Homes. Together, the two organisations aim to support more people living with dementia through the funds that are raised.
Alzheimer’s Society says £35 could allow a person with dementia to receive a one hour befriending session with a volunteer, while £104 could enable callers from anywhere in the country to call the national Alzheimer's Society Dementia Helpline each week at their local rate.
Alzheimer's Society supports people living with dementia, and funds research to find a cure. It relies on voluntary donations to continue its work.
One in three people over the age of 65 will die with dementia.
Symptoms of dementia include loss of memory, confusion and problems with speech and understanding.
Dementia is progressive, which means the symptoms will gradually get worse. How fast dementia progresses will depend on the individual person and what type of dementia they have.
Alzheimer’s Society research shows 800,000 people in the UK have a form of dementia - more than half have Alzheimer’s disease.
In less than 10 years a million people will be living with dementia. This will soar to 1.7 million people by 2051, the research shows.
To donate to the Alzheimer’s Society, call 0845 306 0898, or visit alzheimers.org.uk.
The Society also provides a National Dementia Helpline, which can be contacted on 0845 300 0336.
To find out more about Swansea Memory Walk, including details of how to get to Blackpill, click here.