TOURISM businesses have been swotting up on the wonders of rural north Swansea in a bid to attract more visitors there in future, and not just the city's more-talked about destinations.
Pontarddulais, Mawr, Penllergare Valley Woods and the Lliw Resevoir were among the highlights of a specialist trade day, organised by Swansea Council's tourism team.
Local tourism information centres, hotels and country cottage accommodation providers were among the businesses involved.
They learned about north Swansea's rich history and beauty, from the Pontarddulais uprising in the Rebecca Riots to the Kestrels, Skylarks and Red Kites keen birdwatchers can spot in the Lliw Valley.
Nick Bradley, Swansea Council's cabinet member for regeneration, said: "Figures show tourism was worth more than £360 million to the Swansea Bay economy last year.
"It's an enormously important industry but we can't afford to rest on our laurels."
Funded by Gallu, the seven-hour trip also took in Mynydd-y-Betws, the highest mountain in Swansea and location of the historic 13th Century Penller'r Castell ruins thought to have once been a stronghold garrisoned by a Marcher Lord against one of his rivals.
Mawr was highlighted as an ideal outdoor playground for walking and fishing.
In Penllergare Valley Woods, they learned all about ongoing restoration work being spearheaded by the Penllergare Trust in order to reclaim its natural, cultural and historical treasures.
This includes preserving a 19th Century observatory where photography pioneer John Dilwyn Llewellyn took some of the earliest ever photos of the moon.
A representative of the tourism team said: "We are encouraging people to explore every part of Swansea. There's so much to see."