THE hunt is on to find young entrepreneurs in South West Wales with the passion to become the next Lord Sugar.
The 2014 Young Business Dragons event was officially launched at Swansea's Marriott hotel.
The event, which is now in its fourth year, will engage with schoolchildren across Neath Port Talbot, Swansea, Carmarthen-shire and Pembrokeshire.
This year's competition has a smart home theme and is split into a series of heats, with a grand final taking place on Wednesday, November 19. The event is run by the Regional Entrepreneurship Partnership, with support from the South Wales Evening Post, The Wave and Swansea Sound.
It is aimed at more than 4,000 Year 9 students from schools across the four local authorities.
Organiser Sue Poole, enterprise education manager at the Regional Enterprise Partnership, said: "The previous competitions had a positive impact on the young people and mentors involved, which is extremely rewarding.
"This competition will develop skills which are required if they want to set up their own business."
Main sponsors of the event, University of Wales Trinity Saint David (UWTSD), said it was excited to champion the competition. Steven Stokes, senior communications officer at UWTSD, said: "We are delighted to take our strong international background in enterprise and entrepreneurship and use it to support the Young Business Dragons competition.
"It is vital that we promote the development of enterprise skills within the young people of our region.
"Innovation, enterprise and entrepreneurship is at the heart of everything we do at UWTSD and becoming the overall sponsor of the competition will allow us to support this agenda at grass-roots level.
"Our sponsorship of the competition coincides with the opening, later this year, of the Alex Design Exchange, our newly refurbished campus location on Alexandra Road.