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City gateways to be brightened up with signage

By South Wales Evening Post  |  Posted: November 26, 2012

By Liz Perkins

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VISITORS and commuters coming into Swansea could soon have a better welcome with plans for eye-catching signs to transform major gateways.

Four new signs for the city's most famous landmarks are being proposed for Fabian Way, the A484 in Loughor and close to junctions 45 and 47 of the M4.

The three-dimensional signs which could highlight Gower, the Liberty Stadium, SA1 and other landmarks are also designed to complement Swansea's status as the regional capital of South West Wales.

Tony McGetrick, chairman of Tourism Swansea Bay, said he believed the proposal was a welcome move. He said: "It's about time that we had directions from major routes to the major attractions.

"It would make life an awful lot easier for visitors. It will help to raise people's awareness about attractions while they are here.

"If you come down here on a golfing holiday you tend to look at golfing websites but if it's raining and the golf isn't on you're hard pushed to know what there is to do.

"It might be an idea to have the Visit Swansea Bay website on those new signs."

He said he would like to see the beaches, surfing and watersports all promoted on the signage.

Councillor June Burtonshaw, the council's cabinet member for Place at Swansea Council, said: "First impressions are everything and this is why it's important to make the gateways into our city as welcoming as possible.

"Iconic signs can make a significant contribution to the way an area is perceived and we hope the inclusion of local landmarks on the signage will better-inform people about Swansea and what it has to offer.

"The more welcoming a city is, the more the likelihood is that visitors will make return trips in future. This in turn helps boost the local economy."

Swansea Council has now put forward a request to its Cabinet to allow the submission of a planning application for the signs.

If the submission goes forward talks will take place with organisations as to the exact location of the signs.

The signage design will also be rubber-stamped before a planning application is put forward.

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  • Kaiser_Macsen  |  November 27 2012, 10:45AM

    rivergirl I was referring to your comment of Monday, November 26 2012, 8:12AM. It's really quite simple: You have stated that Cllr. June Burtonshaw wants the new traveller site at a particular location so, you need to prove that you are right. If you cannot prove that your statement is true, people will think that you made it up.

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  • Philosoraptor  |  November 27 2012, 8:51AM

    This is a good thing for making money and should have been done a long time ago. In Wales, Cardiff is the most popular city destination for foreign visitors but Gower is the most most popular tourist destination, they essentially travel from Cardiff to Gower... in case anybody of below average IQ did not understand the plain English written before this explanation for dummies. Swansea needs to rely on more than just the Gower though, the signs should be electronic (LED - cheap to run) and can be updated at any moment to feature a new attraction and they should be on Junctions 44 and 46 as well. Ofcourse, push the watersports thing because that is somewhat an under promoted activity in the UK as far as city destinations are concerned. What some consider a waste of money is actually an investment and any UK citizen coming here for whatever reason will see the signs and perhaps go consider coming back for longer with others to try out what they see on the boards. That is called advertising. A tried and tested, proven method of increasing revenue for the last few centuries. Swansea should still be putting the little paper posters in the London underground system though, highlighting things that London could never, ever offer the millions who live there... clean air, for instance lol

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  • rivergirl  |  November 27 2012, 8:19AM

    Kaiser_wotsit What on earth are you talking about?

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  • Kaiser_Macsen  |  November 26 2012, 8:21PM

    lancelot69 Spend your way out of a recession the Neath way. Jewels in their curb chains - That's Chav++ http://tinyurl.com/cxnbm9g rivergirl I don't suppose that you have any proof? Thought not.

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  • lancelot69  |  November 26 2012, 7:26PM

    Can we vote to say no? Thought Swansea was badly hit by the recession, surely tax payers money is better spent elsewhere at this bitter time?

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  • Eric_Pode  |  November 26 2012, 5:58PM

    MrBump See EP report: http://tinyurl.com/c3erhnt

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  • Eric_Pode  |  November 26 2012, 5:42PM

    rivergirl Has Cllr. June Burtonshaw stated where she wants to put a new traveller site?

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  • MrBump  |  November 26 2012, 5:34PM

    Save the money and spend it on putting the street lights back on. Swansea council are beyond a joke.

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  • SWEPuser001  |  November 26 2012, 4:21PM

    "I believe Hitler wanted to exclude Gypsies as well, i'm sure he would be very pleased with you outlook on life."" Yep. And mine.

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  • SWEPuser001  |  November 26 2012, 4:20PM

    "I notice that there is no mention of junction 44. Perhaps that's because this is where councillor Burtonshaw wants to put a new gypsy site. What a welcome to Swansea that would be." Yes, you got that right!!! (IMO)

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