Seven universities, including Swansea, have signed up to a new £90,000 year-long Alcohol Impact pilot scheme which aims to create "cafe culture that runs into the evening".
The project is run by the National Union of Students and the Home Office and hopes to make alcohol-based initiation ceremonies and pub crawls a thing of the past on university campuses.
The NUS Alcohol Impact scheme will run for 12 months at Loughborough, Nottingham, Swansea, Brighton. Manchester Metropolitan, Liverpool John Moores and Royal Holloway universities.
University managements and student unions will work together to gain accreditation under the new scheme.
To be accredited, institutions are scored against a list of criteria.
These can include limiting the sale, promotion and advertising of alcohol, ensuring subsidised bars also sell low-priced non-alcoholic drinks, limiting or preventing alcohol-related initiation ceremonies, and action to tackle pub crawls and social media drinking games.
Student unions are asked to offer at least one "quality, non-alcoholic, mainstream social event" every six months and particularly during freshers' welcome weeks.
Universities will also be expected to develop policies and communications schemes on the dangers of excessive alcohol consumption, to train staff and to work with off-campus licensed premises and retailers "to ensure their operations encourage responsible and safe alcohol consumption".