SWANSEA is not short of cut-price stores — but the latest one on the block really does have a moral purpose.
Known as The Corner Shop, the premises at the Llansamlet household waste recycling centre sells goods that staff have saved from going to the local tip.
Everything is on sale for £1, and all the proceeds are used to fund children's educational projects being run by Swansea Council's recycling team.
Among the items to be saved are Bully, the much-loved mascot from 1980s game show Bullseye, kitchen equipment, furniture, musical instruments, ornaments, paintings, crockery, the obligatory cuddly toy and a Jason and Kylie mug.
"The staff on site are asking the public if the items they are throwing away that are in good condition can be sold in the shop," said Trish Flint, the council's recycling officer.
"All items in the shop are reclaimed items that were on their way to be thrown into landfill.
"There has been so much material coming into the shop that we have already had to add another unit to hold furniture items only.
"Stock changes daily, but everything from musical instruments to tables, toys, crockery and patio furniture and also some brand new items are available."
The Corner Shop is preventing tonnes of stuff from being buried in the ground.
Swansea, like all councils, has strict landfill allowances that need to be met, or it faces punitive fines.
In 2011/12, Swansea had a landfill allowance of 42,858 tonnes and tipped a total of 31,186 tonnes.
Councillor June Burtonshaw, Cabinet Member for Place, said: "It's vital that Swansea meets its requirements in terms of waste reduction. We need to continue to recycle more of our household waste every year so we can meet these strict targets.
"The Corner Shop is an excellent example of how we as a council can develop innovative ways to reduce the amount of waste sent to landfill."
Visit www.swansea.gov.uk/ recycling for more details.