A DRIVER has been filmed going the wrong way down a busy dual carriageway.
The incredible sight was filmed by a motorist in Cowbridge Road, Bridgend.
As the footage unfolds, a driver can be seen on the opposite side of the road, in what would be the fast lane, seemingly calmly driving into the path of oncoming traffic.
Cyclists and others can be seen gesticulating to the driver who just carries on, despite traffic coming head-on in their direction.
The incident happened at around 12.15pm near to the Tesco Extra store.
"He turned down the wrong way despite other drivers beeping horns and flashing him," said a witness.
"I think he was completely oblivious."